Chloe - The Brand

Girly, feminine and flowing with romanticism, Chloe’s style is all about embracing a free-flowing, ready-to-wear culture. Having launched the careers of some of the world’s most fabulous designers, such as Stella McCartney and Karl Lagerfield, the Parisian fashion house was favoured by the likes of Grace Kelly and Brigette Bardot.

History

After rejecting the still formality of Fifties clothing, Egyptian designer Gaby Aghim, opened her line. Her first boutique wasn’t opened until 1971, yet it showcased the merger of body-conscious silhouettes with sleek fabrics. Chloe was also the first designer brand to offer an IPhone specific version of their website.

Style

Chloe are renowned for their versatile collection of handbags. Simple satchel inspired shoulder bags such as Paraty and Marcie have been seen paraded on the arm of many A-listers. Their unique African-inspired charm and convenient slouched size makes them a particularly clever choice. The Fringed Bags are the crème-de-la-crème of party bags, with their functional long strap and effortless colours giving them an almost hippie like chic.

Perfect For

The traveller - not scared of taking on a new culture, or new people. Chloe’s bags have tiny injections of French and African background, which make them all the more full of character.