DKNY - The Brand

The brainchild of New Yorker Donna Karen, DKNY revolves around city life. With its youthful and modern approach to classic styles, it’s favoured by both British and American up-and-coming starlets. The brand has become renowned for combining everyday comfort with a chic and stylish finish for not just women, but men, children and in the home too.

History

Influenced by her daughter’s growing love of fashion, Donna started the line in 1989, opening flagship stores in both London and New York. With an aim to “design clothes for modern people” she focused on creating a brand that was younger, fresher and more affordable to her previous collections.

Style

DKNY provides for when everyday is far too full of meetings, events and social formalities to rush home and change. Under a layer of glossy snakeskin textures, dominating prints, tassels and chains are a range of satchels and totes big enough for the essentials, yet playful enough for those long working days.