Fiorelli - The Brand

Flaunting the handbag market with youthful, fun designs, Fiorelli is the leading accessory brand in the UK. Also specializing in luggage, belts and jewellery, the brand is dedicated to producing simple girly designs with splashes of colour in a way which promotes understated luxury.

History

Created by Dunlop, the brand first launched in the UK in 1990. It was not till 1995, however, when the Lunan Group took over, that the company had an overhaul and was aimed at the mass market, rather than teenage girls. Although the products are now designed in London, Fiorelli claim their influences come from all around the world.

Style

Specialising in fun but functional, Fiorelli loves to play with colour – a pop of tangerine, red or hot pink to brighten up a simple design. If you prefer to keep your bags neutral, they offer an extensive range of practical purses and wallets in the same ecstatic colours. If you like a bag with handy compartments the Wimbledon shoulder bag is the perfect size bag for everyday activities – the weekly shop, coffee with an old friend or even popping to the bank.

Perfect For

The easy going girl. If you’re the sort of girl that only leaves the house with the necessities, and isn’t worried that she’s wearing two different shades of black then Fiorelli’s approach to effortless cool will work for you.