Winner of the second annual BFC/ELLE Talent Launch Pad initiative in 2011, Sophie Hulme has developed a wide fan base amongst men and women alike. With it’s classic, minimalistic look and it’s conveniently large size, Hulme’s signature totes are the brand’s best selling piece and have sold out five times in 2011 at Selfridges.
According to Sanjee – Brand Assistant at Selfridges – Sophie Hulme’s is the only brand in which customers opt to buying first and questioning later.
We wanted to find out what motivates people to do this and why the bag has become such a best seller!
Sophie Hulme’s totes are available in a variety of different colours and styles. With every new season, Hulme’s modifies the bag slightly to offer a new experience for the wearer without abandoning the initial design.
Generally made of leather and brass plating, the Sophie Hulme Double Plate Tote is made of durable and hard to manipulate leather. Definitely a long lasting piece, the bag is waterproof (excluding the opening above of course) and includes a fun charm with every new season.
Here’s our Co-Founder and Business Developing Director, Lenka, modelling the bag! She stands at 174cm (5’8 feet) with an added 4 inch heel.
The bag measurements differ slightly between 32cm x 33cm x 11cm and 35cm x 42cm x 13cm. These size are big enough to allow you to carry a small laptop or tablet pc in style as well as your other day-to-day belongings.
With it’s androgynous look, the Sophie Hulme Double Plate Tote (RRP: £580 at Selfridges via bagservant.co.uk) is also very popular amongst men. We can see why as the bag is simplistic and definitely looks unisex in black. With two slip pockets and a detachable shoulder stap, this Sophie Hulme bag is clearly a handy piece for both men and women.
The Sophie Hulme Mini Envelope Bag (RRP: From £265 via bagservant.co.uk) is another extremely popular bag from Hulme’s bag line. An Editor for the Telegraph told us that the Mini Envelope Bag is “comfortable for wearing on a bike and can also be used as an evening bag.” With it’s detachable shoulder strap the Mini Envelope Bag can easily multi-task as a stylish clutch to help and busy, working woman!
With it’s varying colours and ability to adapt to suit any style of situation, it’s become clear why Sophie Hulme’s bag is so popular amongst the ladies (and men!). We recommend Sophie Hulme’s totes and Mini Evelope bags for Boardroom Perfectionist, Confident Classique and Miss Practical.
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