Vivienne Westwood: Eco-design T for a good cause

May 8, 2012
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Vivienne Westwood is working with The Environmental Justice Foundation (EJF) using her creative medium of fashion design to educate the world on climate change.

The vivacious red-haired British fashion icon has designed her ‘War Peace’ T shirt to raise awareness and necessary funding for EJF’s current project  ”No Place Like Home” campaign for climate refugees – those that have lost their homes, possessions, and have been thrown into poverty through natural disasters.

As it is, each year we are experiencing dramatic changes in what is termed the ‘normal’ climate of an area. Increases or decreases in temperature has a severe effect on food production, for example. When a natural disaster strikes, it’s not just the visual impact, it is the on-going, unreported effects on society with poverty, lack of legal rights, homelessness, and ultimately an unmanageable economy.

Vivienne has shared her own thoughts on climate change with Vogue’s, The Green Style Blog, including her own reduction of her carbon footprint. Her motto is: “Buy well, choose less, make it last”.

Her thoughts on a sustainable society were further shared at February’s London Fashion Week, 2012, where Vivienne publicly rejected high-street fashion, terming it fast-fashion.  The fashion designer was referring to a world as we know it with a ”lack of sustainability; a chaotic free-for-all, where everyone was competing against one another”.

Why should you buy this T shirt? Because, as Vivienne says, people will like it. It has a message that makes you look like you act rather than just stand back and watch the “world kill itself”.

Harsh words, but true. You can purchase your EJF & Vivienne Westwood T shirt at Selfridges and Vivienne Westwood Stores.

Read more BagServant articles featuring Vivienne Westwood.

Shop Vivienne Westwood bags.

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